Tag Archives: brand connection

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Does pricing impact your brands reputation?

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Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...

Building Consumer Trust is Primary Goal in Marketing

Posted in Branding Articles, Marketing Articles by Page on June 19, 2015

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The Page Group realizes that from the very beginning of any brand or marketing strategy it all begins with building the consumers trust of the brand and their connection to it. This article written for CMO speaks to the research done by Forbes.com and Ernst & Young in analyzing this...

Is your Brand Story Telling delivering on its promise?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 3, 2015

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When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...

Do you know your customers path to purchase ?

Posted in Uncategorized by Page on March 4, 2015

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At the Page Group we constantly work with clients on this core issue. You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase. You always need to understand the connecting points that connect you...

Mark Wahlberg signs license with Indian Motorcycle

Posted in Business Articles by Page on February 27, 2015

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Mark Wahlberg signs a deal to help produce and sell a line of Indian Motorcycle apparel items (largely T shirts).Check out the article as another celebrity finds another small niche to enter and lend name and celebrity status to. Will it impact Indian (owned by Polaris) apparel sales? Only time...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Macy’s drives online customer engagement

Posted in Business Articles by Page on January 27, 2015

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The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...

Are consumer Brand Loyal???

Posted in Uncategorized by Page on December 15, 2014

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IN today’s marketplace we have learned that it is much faster paced than at any time in history. The consumer can switch his loyalties over a single bad report about a brand from one of his trusted sources, or one mistake can impact social media in a way that...