Tag Archives: analytics

Why do we need unbiased research?

Posted in Analytics, Marketing Articles by Bob on May 20, 2013

This poises a good question? Why do we need unbiased research. The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs. TPG believes...

Big Data is Everywhere, but how do you use it???

Posted in Analytics, Social Media Articles by Bob on May 7, 2013

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Say It With Me: Big Data, Big Data, Big Data CMO EXCLUSIVES | April 11, 2013 by Mike Azzara Chief Content Strategist Stein + Partners Brand Activation Everywhere you look, there’s a story about big data’s impact on something. For example, on Monday, I received an email newsletter from CMO.com touting the top...

Pied Piper’s annual dealer Rankings – Harley Davidson tops the list

Posted in Business Articles by Bob on May 6, 2013

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Each year Pied Piper compiles industry data on the automotive and motorcycle marketplace which allows OEM’s and Dealers alike to understand where they are succeeding and failing to connect with their consumers. TPG has worked with Pied Piper in the past, and we respect a great deal the efforts...

Marketers lack funding, but build effective campaigns thru effective analytics and data

Posted in Analytics, Marketing Articles by Bob on May 3, 2013

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

Breaking Down The Data Silos

Posted in Analytics, Business Articles by Bob on April 26, 2013

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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...

Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on April 25, 2013

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend. It looks at where we spend, how we spend, and the results we get from the efforts. It presents in a very unbiased perspective complied...

Predictive Analytics Provides Way To ‘Proactively Pounce’

Posted in Analytics by Bob on April 17, 2013

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CMO EXCLUSIVES | April 11, 2013 by Stephanie Overby Contributing Writer At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. ARTICLE HIGHLIGHTS: CMOs on the forefront of predictive analytics adoption face a number...