Tag Archives: analytics

Why do we need unbiased research?

This poises a good question?   Why do we need unbiased research.   The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs.   TPG believes...
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Marketers lack funding, but build effective campaigns thru effective analytics and data

Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...
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Breaking Down The Data Silos

Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...
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Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend.    It looks at where we spend, how we spend, and the results we get from the efforts.   It presents in a very unbiased perspective complied...
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Social media – 2013 Demographics Of Facebook, Twitter, Pinterest And Instagram

by Ralph Ruckman  Here’s an excellent mashup of handy demographic information over Social Media titans Facebook, Twitter, Pinterest and Instagram. Using data compiled from the Pew Research Center’s recent social media survey, Docstoc has produced this infographic, which takes a closer look at the key demographics who using social media....
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Predictive Analytics Provides Way To ‘Proactively Pounce’

CMO EXCLUSIVES | April 11, 2013 by Stephanie Overby Contributing Writer At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. ARTICLE HIGHLIGHTS: CMOs on the forefront of predictive analytics adoption face a number...
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