Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...
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Tag Archives: analytics
YouTube Statistics…did you know???
It is always fun to learn more about how YouTube impacts its audience. This fun review of some of the statistics generated by the site will shed some trivia and insight into the worlds largest visual media platform. Check this out for fun, and for understanding how you can benefit from...
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Ducati Tops the motorcycle customer satisfaction survey in 2014.
Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...
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Are your campaigns generating the right ROI?
The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...
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Are your social media programs failing and why?
How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...
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What is the focus of your mobile ads and mobile marketing.
Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...
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What affects a customers connection with a brand.
Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...
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Customer Loyalty Programs work
The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...
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Trends show Mobile’s continued growing strength…
Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...
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Analysis of Video Marketings best objectives and distribution channels
Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...
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