Tag Archives: analytics

Welcome To The Age Of Marketing Scientists

Posted in Analytics, Marketing Articles by Bob on April 17, 2013

CMO EXCLUSIVES | April 15, 2013 by Tim McMullen Founder redpepper New devices, new social platforms, new e-commerce tools. Technology is changing at breakneck speed, causing consumers to seemingly be everywhere and nowhere at the same time. ARTICLE HIGHLIGHTS: Marketers can reflect the ever-changing world of technology by releasing our stranglehold on any...

Fundamental Principles of Web Analytics

Posted in Analytics by Bob on April 15, 2013

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By Michael Cohn on Apr 11, 201311 Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.The only way that you will really...

Which Social Media Marketing Tactics Work Best?

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 29, 2013

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MAR 26, 2013 Best social tactics to drive engagement also require time and effort Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how...

Guide to Social Media Landscape for 2013

Posted in Business Articles, Direct Marketing Articles, Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 13, 2013

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CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...

All Baby Boomers Are Not Created Equal

Posted in Uncategorized by Bob on March 13, 2013

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CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...

Content Marketing’s Next Phase CMO EXCLUSIVES

Posted in Analytics, Business Articles, Marketing Articles by Bob on March 11, 2013

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January 07, 2013 By now, most B2B marketers are well-versed in the benefits of content marketing. The initiative has been steadily growing for a few years, and recent research from Curata’s 2012B2B Marketing Trends Report shows that 87 percent of marketers are currently leveraging some form of this tactic. ARTICLE...

The 12 Trends That Will Rule Products In 2013

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on March 4, 2013

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WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...

LinkedIn: The Ugly Duckling of Social Media

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on March 4, 2013

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The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

In Tech, Does I.T. or Marketing Rule?

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...