Tag Archives: advertising

The Hidden Power of the Hashtag

By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on May 24, 2012

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Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...

What is a Brand?

Posted in Branding Articles, Marketing Articles by Bob on May 14, 2012

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What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...