A Futurist Looks at the Future of Marketing by Dana Rousmaniere | 10:00 AM May 24, 2013 Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard,...
more
Category Archives: Uncategorized
Pied Pipers annual Motorcycle Dealership review –
Group: Auto OEM Network – World’s Largest Automotive Group Subject: INTERESTED IN THE MOTORCYCLE INDUSTRY TOO? U.S. HARLEY-DAVIDSON MOTORCYCLE DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI® Pied Piper Management Company LLC is pleased to be able to sponsor the Linkedin Auto OEM Network on behalf of the group’s 140,000+...
more
Redesign of Google+ & other Updates in Social Media
Google+ Redesign: This Week in Social Media By Cindy King Published May 18, 2013 What’s New This Week? Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!” YouTube : Meet...
more
Connectivity: A conversation with Cisco’s Padmasree Warrior
Interview by McKinsey & Company w/ Cisco’s Padmasree Warrior. Connecting everything: A conversation with Cisco’s Padmasree Warrior Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. May 2013 Despite...
more
Appearance In Search Results Impacts Brand Perception
SEO Branding: Appearance In Search Results Impacts Brand Perception May 2, 2013 at 9:14am ET by Nathan Safran Stop a marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you...
more
Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???
Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...
more
Going Viral … is this a strategy?
Viral’s Secret Formula April 09, 2013 Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013 Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not...
more
Brand Delusions…Exploding Brand Myths
Posted by jephmaystruck on March 17, 2013 I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining...
more
The Importance of Building Brand Communities
by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...
more
All Baby Boomers Are Not Created Equal
CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...
more
TPG Social Media