Category Archives: Uncategorized

Pied Pipers annual Motorcycle Dealership review –

Posted in Business Articles, Uncategorized by Bob on May 24, 2013

Group: Auto OEM Network – World’s Largest Automotive Group Subject: INTERESTED IN THE MOTORCYCLE INDUSTRY TOO? U.S. HARLEY-DAVIDSON MOTORCYCLE DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI® Pied Piper Management Company LLC is pleased to be able to sponsor the Linkedin Auto OEM Network on behalf of the group’s 140,000+...

Redesign of Google+ & other Updates in Social Media

Posted in Social Media Articles, Uncategorized by Bob on May 23, 2013

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Google+ Redesign: This Week in Social Media By Cindy King Published May 18, 2013 What’s New This Week? Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!” YouTube : Meet...

Connectivity: A conversation with Cisco’s Padmasree Warrior

Posted in Internet Marketing, Uncategorized by Bob on May 16, 2013

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Interview by McKinsey & Company w/ Cisco’s Padmasree Warrior. Connecting everything: A conversation with Cisco’s Padmasree Warrior Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. May 2013 Despite...

Appearance In Search Results Impacts Brand Perception

Posted in Analytics, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on May 3, 2013

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SEO Branding: Appearance In Search Results Impacts Brand Perception May 2, 2013 at 9:14am ET by Nathan Safran Stop a marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you...

Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???

Posted in Business Articles, Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on April 24, 2013

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Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...

Going Viral … is this a strategy?

Posted in Uncategorized by Bob on April 11, 2013

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Viral’s Secret Formula April 09, 2013 Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013 Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not...

Brand Delusions…Exploding Brand Myths

Posted in Uncategorized by Bob on March 18, 2013

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Posted by jephmaystruck on March 17, 2013 I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining...

The Importance of Building Brand Communities

Posted in Branding Articles, Marketing Articles, Uncategorized by Bob on March 15, 2013

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by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...

All Baby Boomers Are Not Created Equal

Posted in Uncategorized by Bob on March 13, 2013

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CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...

Brand marketing overtakes digital as ‘most-prized skill’, claims survey

Posted in Uncategorized by Bob on March 7, 2013

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by Ben Bold, 12 February 2013, 8:00am Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development. Survey: brand skills most highly valued An exclusive survey of 500 UK marketing employers by recruitment firm Michael Page found that nearly a third...