Category Archives: Uncategorized

A.D. Cook completes another amazing piece of art…

Posted in Uncategorized by Bob on October 18, 2013

4th Annual Italian Sports Car Day This year’s 4th Annual Italian Sports Car Day was a blast! Lamborghini, Ferrari, Maserati and a collection of around 75 exotics made for an impressive collection. Pair that with great Italian food and you’ve got an amazing day of relaxing and catching up with...

A.D. Cook ‘s – “Fast Forward – Shifting Gears”

Posted in Uncategorized by Bob on September 10, 2013

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Jesse Miller just forwarded us updated information on a Guide to Las Vegas he has just published. We are adding it to this article due to the relevance of the area this story came from. https://www.jenreviews.com/best-things-to-do-in-las-vegas/ Fast Forward. >> Shifting Gears… Shifting gears — in art and life… A.D. Cook –...

CMO.com interview w/ Jack Daniel’s VP

Posted in Business Articles, Uncategorized by Bob on August 26, 2013

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The CMO.com Interview: Jack Daniel’s VP Eric Doninger CMO EXCLUSIVES | August 20, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The alcohol and spirits industry faces a tremendous amount of pressure when it comes to marketing. The industry is heavily regulated, and brands must follow numerous guidelines both internally and externally. ARTICLE HIGHLIGHTS:...

Customer Retention is critical to success.

Posted in Marketing Articles, Uncategorized by Bob on July 29, 2013

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TPG tells clients everyday that knowing your customer and building customer loyalty is the single most important job of a brand/marketing/business strategy. If your focus is on building a highly loyal consumer then your base grows, your loyalty grows and your blue sky value of your business grows. ...

CMO’s – Do they Even Matter in today’s Companies? The Answer…

Posted in Uncategorized by Bob on July 2, 2013

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Do CMOs Even Matter? CMO EXCLUSIVES | June 26, 2013 “CMOs Rapped for Having Zero Impact on Sales.” That was the headline from Ad Age summarizing the results of one of the only CMO studies to date that has looked at the impact CMOs have on firm performance. ARTICLE HIGHLIGHTS: My interviews...

Winning the brand game

Posted in Uncategorized by Bob on June 3, 2013

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WINNING THE BRAND GAME ONE INNING AT A TIME DEANNA MURRAY, build Automate MAY 29, 2013 While watching one of my favorite baseball Kevin Costner movies, a Ray Liotta line struck a chord with me. ‘If you build it, they will come.’ This line from ‘Field of Dreams’ spoken by...

Brand Segments

Posted in Branding Articles, Business Articles, Uncategorized by Bob on June 3, 2013

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...

New Products – Is it something people want?

Posted in Business Articles, Uncategorized by Bob on May 29, 2013

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How to Make Sure There’s a Market for Your Business Idea BY BRAD SUGARS | May 16, 2013| You’ve got a killer new product or a service that will have the world beating a path to your door. But is it really something people want? Or is it just something you think...

Marketing Predictions – Harvard Business Review

Posted in Marketing Articles, Uncategorized by Bob on May 29, 2013

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A Futurist Looks at the Future of Marketing by Dana Rousmaniere | 10:00 AM May 24, 2013 Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard,...