Category Archives: Marketing Articles

Emotion in Advertising – Enjoy the experience

Posted in Marketing Articles by Bob on May 16, 2013

Japanese sensibilities reflected in this amazing video shot for a new cell phone. Sometimes it is about the pure joy of the result. Sometimes the investment is about the tactile instead of the function. Sometimes the experience leads to the emotion of the brand. Check this amazing...

Tumblr Secrets

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles by Bob on May 15, 2013

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INC Magazine, Jeff Haden Apr 30, 2013 7 Things Marketers Should Know About Tumblr As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies. Photo courtesy ofFlickr With 105 million blogs and 49 billion posts, Tumblr, the...

Edgy Advertising has risks…

Posted in Business Articles, Marketing Articles by Bob on May 15, 2013

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Trying to Be Hip and Edgy, Ads Become Offensive By STUART ELLIOTT and TANZINA VEGA Published: May 10, 2013 Madison Avenue is learning a painful lesson: edgy advertising can slice both ways. Mountain Dew dropped a video ad created by the rap artist Tyler, the Creator, in which a battered white waitress tried...

On demand marketing is about to explode…

Posted in Marketing Articles by Bob on May 14, 2013

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Article|McKinsey Quarterly The coming era of ‘on-demand’ marketing Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. April 2013 | byPeter Dahlström and David Edelman Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer...

Is Your Brand Promise Being Delivered From the Inside Out?

Posted in Branding Articles by Bob on May 14, 2013

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Michelle Rebecca 04.04.13 A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the...

48% of mobile users access local content

Posted in Marketing Articles by Bob on May 13, 2013

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48 percent of mobile users access local content: report By Lauren Johnson May 6, 2013 Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association. The “Local Mobile Search Report 2013” findings...

Is Social Media Advertising or PR?

Posted in Internet Marketing, Social Media Articles by Bob on May 13, 2013

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Is Social Media Advertising or PR? PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of...

Brand Capital – Top 25 Brands

Posted in Branding Articles by Bob on May 10, 2013

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May 7, 2013, 10:27am EDT Coca-Cola No. 6 on Davis Brand Capital 25 Courtesy of The Coca-Cola Co. The Coca-Cola Co. (NYSE: KO) is the only Atlanta company on the 2012 Davis Brand Capital 25 published Tuesday. Jacques Couret Senior Online Editor-Atlanta Business Chronicle The Coca-Cola Co. (NYSE: KO)...