Category Archives: Marketing Articles

K.I.S.S. – Keep it Simple Stupid…Is this a business philosophy

Posted in Marketing Articles by Bob on September 10, 2013

An interesting perspective shared to us thru Rieches Bairds monthly web posting on Branding Business…Justin Garvins shares with us four simple steps that keep things simple and focused. A good foundation to begin to build any plans and strategies from. Creative Execution in a Brand Launch: 4 Things...

B-to-B Lead Generation

Posted in Marketing Articles by Bob on September 9, 2013

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B-to-B Lead Generation: Let’s Not Forget the Basics by John Sonnhalter Sept 9, 2013 B-to-B marketers are always trying to identify more/better qualified leads.Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct...

Did technology destroy advertising online ???

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MONDAY, SEP 2, 2013 01:30 PM PDT The Internet’s next victim: Advertising What the story of AdBlock Plus tells us: The online economy is broken, and won’t be easy to fix BY ANDREW LEONARD Salon Magazine Online (Credit: iStock/Salon) “Everyone agrees that advertising on the Internet is broken,” says Till Faida,...

Online Video Advertising Statistics

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on September 4, 2013

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15 Mind-Blowing Stats About Online Video Advertising CMO EXCLUSIVES | August 28, 2013 by Giselle Abramovich Senior & Strategic Editor The value that sight, sound, and motion bring to an advertisement can’t be argued. Withdigital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore,...

Agile Marketing is driving market success today.

Posted in Marketing Articles by Bob on August 28, 2013

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Is ‘Agile’ Your Missing Link? CMO EXCLUSIVES | August 27, 2013 by Barre Hardy Senior Director & CMO’s Agenda Research Lead CMG Partners Have you ever observed a marketing organization and realized it had something special? These are the brands flooding the market with timely innovations and adapting to change with speed and...

Social Media Tools for Brand Marketers

Posted in Internet Marketing, Social Media Articles by Bob on August 28, 2013

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We all seek knowledge on the best social media tools available. As we review our listings we came across another great tool for managing your social media that we thought we would share with you. Digital.com has developed a list of the best social media tools available that...

Learn tips for a successful rebrand…

Posted in Branding Articles by Bob on August 26, 2013

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Five tips for a successful rebrand by Jens Lundgaard 22 July 2013 11:32 A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement. The value that your brand represents to your...

Brand Management vs. Brand Leadership.

Posted in Branding Articles by Bob on August 26, 2013

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by THOMSON DAWSON Aug 15, 2013 , reprinted from Pullinc.com In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leadership in marketing organizations are two separate things. Of course both are necessary to...