Category Archives: Marketing Articles

Build a strong customer experience and you to will succeed.

TPG brand strategy supports the philosophy that knowing your customer is job number one. How they connect with you, what they expect from you. How you build a customer experience with them. How you build products and services that add value for them are all part of...

Is Brand America at risk of being surpassed by Brand China?

No comments

In our everyday lives we are all competing. This is a global community, and all competing with each other. TPG wants to see the shift back to a more productive, effective, and competitive America. To remain the global powerhouse we have been this past sixty years we...

Security online is important, but it starts with knowing your client first.

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on November 14, 2013

No comments

Privacy is a very important question we must all analyze as a part of our Big Data Collection efforts. But perhaps the simplest way to review this is to first understand your consumer and how they want to interact with your website, eCommerce experience, or social media. If...

What organizational adjustments does your department require for 2014?

Posted in Business Articles, Marketing Articles by Bob on November 14, 2013

2 comments

TPG see’s marketing as a dynamic machine that is always having to adapt, change, and grow based on the marketing tools that become available to us on a daily, weekly, monthly and annual basis. So what lies ahead of us for 2014 as we evaluate these changes to marketing...

Build Loyalty for your brand.

Posted in Business Articles, Marketing Articles by Bob on November 13, 2013

One comment

TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...

Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?

Posted in Branding Articles by Bob on November 13, 2013

2 comments

TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...

How effective is your tag line?

Posted in Branding Articles, Marketing Articles by Bob on November 12, 2013

5 comments

Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...

Ten Things I wish I knew when I was a Brand Manager

Posted in Branding Articles, Business Articles by Bob on October 28, 2013

No comments

Beloved Brands 22October2013 I’m a pure marketing guy, with 20 years in brand management in consumer packaged goods companies such as Johnson and Johnson, Pfizer, General Mills and Coke. I loved marketing, yet many times my ambitious got the best of me and I tried to get ahead too fast....

Do Mobile Ads Work?

Posted in Business Articles, Internet Marketing by Bob on October 28, 2013

5 comments

The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

No comments

7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...