Category Archives: Marketing Articles

What is Coca-Cola’s next Mobile Strategy

Posted in Marketing Articles by Page on January 17, 2014

Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...

Mobile Marketing – Understanding your customer is job #1

Posted in Marketing Articles by Page on January 13, 2014

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TPG agrees with Giselles perspective. We always focus on the consumer and how they connect and interact with the company/brand before we develop the strategies (online of off) to connect with them. Todays shopper makes many different choices throughout their day based on how they “need” to interact with...

Personal Branding for 2014

Posted in Branding Articles by Page on January 13, 2014

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TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...

Another Brand Resolution for 2014

Posted in Branding Articles by Page on January 13, 2014

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Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

What are your brand resolutions for 2014 ?

Posted in Branding Articles by Page on January 13, 2014

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Mattthew Fenton on his blog points out some great brand resolutions for keeping your brand relevant in today’s markets. Brands and marketing live in a flux every day. We need to understand how our customer is changing their connection to the brand and be current with their needs....

Experts discuss One-to-one Marketing and its future.

Posted in Marketing Articles by Page on January 10, 2014

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At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...

Marketing Trends for 2014

Posted in Marketing Articles by Page on January 8, 2014

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CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...

Here is a look at the top viral video’s for 2013

Posted in Internet Marketing by Page on January 3, 2014

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Below you will see links to the top ten viral video’s of 2013, but you also can have access to the top 40 by going to the link at the bottom of the article. The fun of viral video’s is you don’t know when they will happen or who did...