Category Archives: Marketing Articles

Marketing in the Digital World – CMO’s Speak

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  CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...
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Content Marketing

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Content marketing can add incentive to the marketing message.  Here is an analysis of how companies are using it today.   How Often Are Marketers Creating Content?  Are you effectively using your content marketing strategy? by Ayaz Nanji  | February 19, 2014 Less than half of content marketers (42%) produce one or...
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Are Building Impactful Brands relevant to the web?

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harvard-business-review
This Harvard Business Review tracks a well published theory about brand relevance on the web.  The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...
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CMO Lessons Learned

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the-page-group
When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer.  They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies.   But,...
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Brand Loyalty – 5 human passages to brand loyalty.

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the-page-group
As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign.  Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...
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