Category Archives: Marketing Articles

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

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Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Mobile – Steps to Mobile Mastery and 2014 Digital Trends

Posted in Marketing Articles, Mobile Technologies by Page on February 28, 2014

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Again, another great article that speaks to the need to understand how technology is always changing, and keeping those changes aligned with the needs and uses of your consumers. This is a constant struggle keeping on top of the trends and how they impact your consumer. To many businesses...

Luxury Brands are using Visual Marketing to connect

Posted in Marketing Articles, Social Media Articles by Page on February 28, 2014

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Visual products that promote and market their products in a highly compelling visual way such as luxury automobiles, resorts, hotels, real estate, design, etc. have found that the visual marketing efforts can be greatly enhanced thru the use of Instagram and Printerest. The Page Group feels however that this...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Posted in Business Articles, Marketing Articles by Page on February 26, 2014

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Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

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As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Is Traditional Media making a comeback – It has to be part of the marketing mix.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on February 26, 2014

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Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign. We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....