GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...
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Category Archives: Marketing Articles
Marketing is about telling the story about the brand.
Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...
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Is your digital footprint part of today’s marketing landscape?
Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...
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Direct-Response marketing is the driving force of most budgets.
One of the pitfalls of being a small cap and even sometimes a mid cap company is that you just don’t have the budgets to do what you want to do to grow your business. This study looks at how marketing exec’s are speeding their dollars in physical 2014....
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Check out some Twitter Marketing Software…
Here are some thoughts on software that can help you launch your twitter campaign. There are reasons why great software is created and usually it is to make your job easier to perform. Here are some idea’s on how to improve your experience entering the Twitter arena with a campaign...
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Individuality and one on one marketing are keys to success
Today’s marketing is highly focused and highly targeted. Truly successful campaigns first know who their consumers are and how they are going to want to connect with the brand. The marketing is only then developed to meet the needs of the consumer and to deliver relevant content to each consumer...
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YouTube Statistics…did you know???
It is always fun to learn more about how YouTube impacts its audience. This fun review of some of the statistics generated by the site will shed some trivia and insight into the worlds largest visual media platform. Check this out for fun, and for understanding how you can benefit from...
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Social influences measures only 8% of Online Sales
Whether you think that a social media impact of 8% is great or small is irrelevant. what you need to learn is what is relevant for your consumers. You need to know how they use the marketing, advertising and social media that you control, and it must be measured...
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Tasks Marketers do every day.
Great marketers have very busy days. They are challenged throughout the day to keep a lot of balls in the area. They are creative, yet they must research. They are innovative, yet them must look inward at past results. They are motivators, yet they must keep people on task....
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Color Marketing – Opportunity thru choice of colors.
Color is an influencer. It makes thing stand out on a page. It connotes emotions. It is an identifier. It allows a logo or graphic to speak a unique language to those that see it. If makes words and graphics jump off a page, or it soothes ones sole while...
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