Category Archives: Marketing Articles

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Traditional Ad Spending is declining in 2014

Posted in Marketing Articles by Page on September 19, 2014

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With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent. But, your dollars are also being spread widely, and it has a negative impact on traditional...

Brand Awareness is top focus in marketing today.

Posted in Branding Articles by Page on September 19, 2014

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...

Customer Loyalty is #1 goal…Employee engagement comes first.

Posted in Branding Articles by Page on September 12, 2014

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development. Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...

AdBlockers affect Marketing Strategies

Posted in Direct Marketing Articles, Marketing Articles by Page on September 12, 2014

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As the digital age came upon us everyone rushed to find new models for generating revenue and a wave of very aggressive in your face marketing was created due to the technology that could not be used to connect with new, current and potential consumers. The problem with much...

Clicks & Click Thru Rates can misrepresent results.

Posted in Direct Marketing Articles, Marketing Articles by Page on September 10, 2014

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We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net. What does a click mean? It is activating an action you wish to seen taken? Does it evolve into a sale? Did it generate an...

Storytelling is important in building a brand.

Posted in Branding Articles, Marketing Articles by Page on September 10, 2014

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As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling. Storytelling is a tool that connects with the consumer thru very...

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by Page on September 10, 2014

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Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...

How to build and deliver on your Brand Promise

Posted in Branding Articles by Page on September 3, 2014

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With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...