Category Archives: Marketing Articles

Reigniting a brand and connecting with young customers.

Posted in Marketing Articles by Page on December 10, 2014

Creativity is something we expect from our marketing departments, but the following story really delves into what set’s some marketing teams apart from others. Brands are always in a state of flux, and we need to understand that first. If we do then we are constantly evaluating who...

Make social media human again.

Posted in Social Media Articles by Page on December 4, 2014

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At The Page Group we often talk with our clients about the need to personally connect with their clients in a meaningful and effective way. This involves becoming connected to those things that the client needs to be engaged in the activity, and historically that has always been engaging with...

Strategic Planning is integral to a strong corporate development

Posted in Marketing Articles by Page on December 2, 2014

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Often The Page Group enters a client conversation discussing the role of Branding as a central solution to corporate alignment, but the reality quickly turns to strategy, and the strategic planning required to successfully launch any initiative. Once an overall plan is established regarding the direction of the brand,...

Tips to Good Marketing

Posted in Marketing Articles by Page on December 2, 2014

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Preparation, planning, and execution all take time. One of the many mistakes we see marketing people do is to think that a singular press release, or single email blast, or a single announcement posted to the web or print media is all they have to do. We see...

Vizualizing the fifth dimension of Marketing

Posted in Marketing Articles by Page on December 2, 2014

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As marketers it is our challenge to be creative, investigative, and diligent in our search for how to best connect with our customers. This article takes a different approach, but tells the same compelling story that The Page Group presents to its customers daily. In the search for...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

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In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...