Category Archives: Marketing Articles

Volkswagen sued by FTC over Clean Diesel Ads

Can the Volkswagen brand be tarnished? Brands can have their image tarnished easily and it is how they respond to these crisis of credibility that establishes how strong the brand really is. We have seen this when the iPhone 5 debuted to rumors and stories of significant problems...

Rolling out a New Brand – It takes a plan

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Simon Fuller signs deal with Pulse Evolution in Digital Content

Posted in Branding Articles, Business Articles by Page on March 18, 2016

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Simon Fuller and PULSE Evolution sign deal…Congratulations to our friends at PULSE Evolution. A lot of hard work is going into the partnership to create exciting new content in this exciting new digital format. We are proud to be associated with PULSE and urge you to visit www.pulse.co to...

Big Data can be complex and confusing.

Posted in Internet Marketing, Marketing Articles by Page on March 17, 2016

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Big Data today’s buzzword. With all the discussion regarding big data and how it can help you identify and focus in on your target market don’t forget to analyze who your real consumers are first. Often we try to connect with the biggest group possible while not realizing that...

The Happiness Halo

Posted in Marketing Articles by Page on March 16, 2016

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Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...

A Short Video can drive mobile success

Posted in Marketing Articles by Page on March 15, 2016

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Video has always driven marketing and brand stories, but we are finding that Short Video captures the attention of mobile users best. Check out the research as show on mobile marketing website and gain a better understanding of how it might affect your online and mobile marketing platforms. ...

Brand strategy is a process of rethinking and re-evaluating.

Posted in Branding Articles, Business Articles by Page on March 2, 2016

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As marketing depts we are always rethinking our relationship with our consumers and how to best meet todays demands on the marketing team and their effectiveness to build solid brand connections. Jeff’s article speaks to that struggle and how we can all contribute to our success by just staying focused...