Category Archives: Marketing Articles

Apple App Store updates its parameters.

If your marketing dept is looking to launch an Apple App you need to review the attached article posted Ad Age. What Apple’s Updates Mean for Your Apple App Four Updates to the iTunes Store and What Brands Need to Know About Them By Gilad Bechar. Published on September 13, 2016....

Brand Experiences enhance the brand connection.

Posted in Branding Articles by Page on September 12, 2016

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Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

The New iMessage App Store

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on September 8, 2016

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iMessage is expanding to become a more effective marketing tool. check out this recent article posted on AdAge reflecting some of the innovative new ways that marketers can expand the impact of their direct marketing campaigns without the burden of social media clutter. Apple’s New App Store for...

Email Marketing … when is to much?

Posted in Marketing Articles by Page on September 7, 2016

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Email marketing can be one of the marketing departments best tools but there are risks involved in its use. To much use dilutes your messaging and affects the influence it has on your customers. Lack of focus on the consumers actual needs and wants can disillusion your audience. Direct marketing strategies...

Its the People…its your customers…its your audience…

Posted in Business Articles, Marketing Articles by Page on September 7, 2016

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...

Optimizing your marketing strategy is key

Posted in Marketing Articles by Page on August 29, 2016

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Optimizing our marketing programs is a critical part of everything we do. This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well. So yes stay on focus...

AI is here now and artificial intelligence will impact us more and more.

Posted in Business Articles, Marketing Articles by Page on August 29, 2016

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves. This article showcasing IBM tech speaks to the fact...

Proximity Marketing can be a tremendous tool.

Posted in Marketing Articles by Page on August 24, 2016

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Innovation leads everything that marketers evaluate today, but one of those tools that has not been integrated into the marketplace with broad acceptance could be a valuable tool if your trying to communicate one on one messaging to core consumers as they enter your store, auto dealership, or other retail...

Who are Creative CMO’s?

Posted in Marketing Articles by Page on August 24, 2016

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Creative CMO’s bring a different perspective to the game. It largely focus on activation and connecting with the core consumer in a way that connects them more closely to the brand and its brand story. Below are some interesting points to focus on as CMO takes a look at...

Is your website Mobile Friendly?

Posted in Marketing Articles, Mobile Technologies by Page on August 22, 2016

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Here are a couple of tests that might help you identify if your website is mobile friendly and your web team is doing the right thing for your mobile business. In todays marketing we need to have a highly effective mobile ready web presence. To many searches are...