Category Archives: Social Media Articles

Get the Most Out of LinkedIn Company Pages

Mike Grishaver, March 4, 2013 You may have seen that HP recently crossed 1 million followers on LinkedIn, the first company to hit this milestone. You may even be one of them. If you’re not already following a company on LinkedIn, what are you waiting for? More the merrier...

Brand Marketers Totally Miss Social Media Influencers

Posted in Branding Articles, Internet Marketing, Social Media Articles by Bob on February 11, 2013

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Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...

Six social-media skills every leader needs

Posted in Social Media Articles by Bob on February 4, 2013

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Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...

How To Integrate Social Customer Service Into Your Marketing Strategy

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on December 18, 2012

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You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...

Why 1700 CEOs Are Wrong about Social Media

Posted in Internet Marketing, Social Media Articles by Bob on November 11, 2012

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IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...

3 Must-Have Marketing Investments

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on July 30, 2012

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Reputation Mgmt Software – Protect Your Brand’s Reputation By Reading This Case Study Today! July 9, 2012 by Heidi Cohen for ClickZ Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing...

The Hidden Power of the Hashtag

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on July 30, 2012

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By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...

5 Ways Brands Use Pinterest To Authentically Connect

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on July 12, 2012

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BY BETH HAYDEN | 07-09-2012 | 8:30 AM This article is written by a member of our expert contributor community. No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. Here’s...