Category Archives: Social Media Articles

5 Myths of Video Marketing (& How to Overcome Them)

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...
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Collaborative marketing. Customers Don’t Want Ads, They Want A Conversation.

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BY BRANDON EVANS MARCH 25, 2013 Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social...
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7 Tips to Make Sure They Find and Follow Your Blog

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March 22, 2013 More and more business people are seeing the benefits of integrating blogs into their websites. These benefits include: more traffic, thanks to improved search engine visibility; deeper engagement with visitors; an effective way to promote your expertise; and a better online profile for your business. But to...
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Report: 70% of Consumers Trust Brand Recommendations From Friends

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Todd Wasserman1 day ago Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands....
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Guide to Social Media Landscape for 2013

Posted in Business Articles, Direct Marketing Articles, Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by on
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CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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LinkedIn: The Ugly Duckling of Social Media

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The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI   LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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