Category Archives: Internet Marketing

VRM – vendor relationship management

VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Big Data can be complex and confusing.

Posted in Internet Marketing, Marketing Articles by Page on March 17, 2016

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Big Data today’s buzzword. With all the discussion regarding big data and how it can help you identify and focus in on your target market don’t forget to analyze who your real consumers are first. Often we try to connect with the biggest group possible while not realizing that...

The mobile habits of Gen Z.

Posted in Internet Marketing, Marketing Articles, Mobile Technologies by Page on February 19, 2016

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Gather some new insights into the mobile habits of Gen Z’s, and how you can connect with them. Infographic: a Close-up Look at Gen Z’s Mobile Habits 78% of post-millennials use social media apps most By Carrie Cummings February 16, 2016, 7:21 PM EST Young consumers are doing more and more through...

Email Marketing drives eCommerce results

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on February 9, 2016

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Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies. Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....

How are they spending Ad Dollars in the Social Media marketplace

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on February 9, 2016

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Marketers are always looking at how to spend ad dollars in this dynamic social media marketplace, and often the assumed resource is not the one that generates the results. Check out this article that evaluates the dominance that Snapchat and others have over Facebook in the competition for 2016...

Super Bowl Top 50 Ads over the ages…

Posted in Branding Articles, Internet Marketing, Marketing Articles by Page on February 8, 2016

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It is also fun to look back at 50 years of super bowl ads … let’s take a look back at the prior 50 years of super bowls and the impact that the top ads had on their brands and business. We can see the trends, we can see...

Content Marketing is effective.

Posted in Business Articles, Internet Marketing by Page on January 15, 2016

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Content marketing is proving to be a highly effective tool. More and more companies are focusing heavily on this strategy as they see stronger results generated back thru the funnel, and they can see and measure the results much more affectively. The key however for any of these...

Digital trends that can Rock your 2016 Marketing.

Posted in Business Articles, Internet Marketing, Mobile Technologies, Social Media Articles by Page on January 13, 2016

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Here are some digital trends that might help shape your marketing pathway into the new year. This article by Joydeep focus on 10 digital trends that will change marketing in the coming year. So check it out and explore his thoughts while you keep it into perspective on how it...

Generation Z – what do they look like?

Posted in Analytics, Business Articles, Marketing Articles by Page on December 29, 2015

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We all want more insights into the Generation Z or Millennials around us, and here is some new feedback talking to their habits and inclinations…Check it out. 15 Mind-Blowing Stats About Generation Z CMO EXCLUSIVES | June 12, 2015 by Giselle Abramovich Senior & Strategic Editor CMO.com While many marketers still struggle...

Best Marketing Technologies of 2015

Posted in Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on December 21, 2015

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The newest Marketing Technologies as presented by Inc Magazine takes a look at those tools introduced and most used in 2015 and how we can benefit from knowing their value and how to use them. With the abundance of new technologies forced on the marketing marketplace each year it is...