CMO EXCLUSIVES | February 25, 2013 by Samuel Greengard Contributing Writer CMO.com The buzz about cloud computing—how it’s revolutionizing business and transforming the way people interact—has reached deafening levels. And for good reason. Within the marketing arena, clouds are ushering in a more agile and flexible enterprise framework for applications, services, and...
more
Category Archives: Internet Marketing
Check out these Marketing Masterworks…
10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
more
Portals and Social Undervalued in Conversions: Aggregate Knowledge
Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
more
In Tech, Does I.T. or Marketing Rule?
FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...
more
Brand Marketers Totally Miss Social Media Influencers
Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...
more
The New SEO: Search Marketing Integration
Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...
more
Six social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...
more
The Seven Things You Really Need to Change in Online Marketing for 2013
The Seven Things You Really Need to Change in Online Marketing for 2013 2/4/13 Rebecca Haden, digital marketing guru and owner of Haden Interactive. 1. Step out of your time machine: Stop worrying about keyword density and hits, start worrying about user experience. 2. Think inbound marketing: Your target market is...
more
Are Too Many Metrics Blurring Your View Of Your Customer?
CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....
more
Online Video Killed The Video Star
According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...
more
TPG Social Media