Category Archives: Internet Marketing

Mobile Shopping – Men Vs. Women?

Posted in Business Articles, Internet Marketing by Bob on April 24, 2013

Men Are More Likely Than Women to Use Mobile Shopping Technology Gets it done faster By Lucia Moses AdWeek April 24, 2013, 6:30 AM EDT When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender...

Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???

Posted in Business Articles, Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on April 24, 2013

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Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...

Reminder: Twitter Is Not Always a Reflection of Public Opinion

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on April 24, 2013

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Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...

Marketing to single(s)??? Is there a marketplace for singles?

Posted in Internet Marketing, Marketing Articles by Bob on April 24, 2013

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Single-Minded Marketing: A Multitrillion-Dollar Opportunity CMO EXCLUSIVES | April 17, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The City of New York recently sponsored a competition to design “micro unit” apartmentsto serve as starter homes for urban singles. ARTICLE HIGHLIGHTS: The number of single-person households in America is growing fast, with implications for...

Mixed Signals On Mobile Marketing: 2013 Survey Results

Posted in Branding Articles, Internet Marketing by Bob on April 19, 2013

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CMO EXCLUSIVES | April 18, 2013 Jessica K. Jeffcoat By the end of 2013, there will be more mobile devices than people on Earth, according toCisco. Suffice to say, mobile marketing is no longer a “nice to have.” Therefore, it’s critical that companies establish a strong mobile presence and incorporate mobile technologies...

5 Reasons why Building your Online Brand is Vital

Posted in Branding Articles, Internet Marketing by Bob on April 18, 2013

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The web and eCommerce are forcing marketing departments to take a new look at how their online marketing is conducted. The Page Group believes though that it all starts with identifying how the consumer connects with the brand, and then developing strategies and brand awareness internally that fulfill your brand...

8 Ways to Improve Your ‘About Us’ Page

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on April 17, 2013

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OWNER’S MANUAL | Jeff Haden Oct 4, 2012 Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the...

Predictive Analytics Provides Way To ‘Proactively Pounce’

Posted in Analytics by Bob on April 17, 2013

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CMO EXCLUSIVES | April 11, 2013 by Stephanie Overby Contributing Writer At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. ARTICLE HIGHLIGHTS: CMOs on the forefront of predictive analytics adoption face a number...