Category Archives: Internet Marketing

Tumblr Secrets

INC Magazine, Jeff Haden Apr 30, 2013 7 Things Marketers Should Know About Tumblr As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies. Photo courtesy ofFlickr With 105 million blogs and 49 billion posts, Tumblr, the...

Is Social Media Advertising or PR?

Posted in Internet Marketing, Social Media Articles by Bob on May 13, 2013

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Is Social Media Advertising or PR? PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of...

Online Video Prepares For Prime Time

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on May 10, 2013

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Digital NewFronts: Online Video Prepares For Prime Time CMO EXCLUSIVES | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are...

Digital Media – Are you winning the game?

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on May 8, 2013

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The Six Characteristics of Companies That Are Winning the Digital Game May 03, 2013 David Edelman McKinsey partner leading Digital Mktng Strategy Practice I recently spent several days with digital tool and digital media companies who aim to change the core operations of marketers through very cool new analytics and workflow capabilities....

Big Data is Everywhere, but how do you use it???

Posted in Analytics, Social Media Articles by Bob on May 7, 2013

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Say It With Me: Big Data, Big Data, Big Data CMO EXCLUSIVES | April 11, 2013 by Mike Azzara Chief Content Strategist Stein + Partners Brand Activation Everywhere you look, there’s a story about big data’s impact on something. For example, on Monday, I received an email newsletter from CMO.com touting the top...

Is your website your most critical brand touch point?

Posted in Business Articles, Internet Marketing by Bob on May 6, 2013

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Prepare Your Brand, The Internet is Changing Forever by Justin Garvin on May 2, 2013 In this increasingly digital world, your website is your most critical brand touch point. We’ve said it before and we’ll say it again: “What was once delivered is now found.” What was previously marketed and communicated in a...

Link Building – SEO – Link structure

Posted in Internet Marketing, Marketing Articles by Bob on May 6, 2013

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Basic Links that Every Site Should Have Writing by Brick Marketing in Link Building Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search...