Richard Branson, Virgin October 2013 Social media has become one of the best ways for environmental start-ups and non-profits to generate interest (and funding) for their causes. We are all learning as we go, but Virgin Unite, The Elders, the Carbon War Room, Branson Centres of Entrepreneurship, OceanElders and Global Commission on Drug Policy are all harnessing...
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Category Archives: Internet Marketing
Is this all still just a digital experiment – Ad Weeks gathering gives mixed signals

Digital Diligence, Doubts Show at Ad Gathering Marketers Prove Willing to Experiment but Aren’t Convinced of Results By Suzanne Vranica September 26, 2013, 7:35 p.m. ET At this year’s Advertising Week gathering in New York, it was clear that marketers were willing to try just about any digital experiment —...
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e-Commerce analysis and results

15 Mind-Blowing Stats About E-Commerce CMO EXCLUSIVES | September 04, 2013 by Giselle Abramovich Senior & Strategic Editor E-commerce is changing. More devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions. CMO.com compiled some stats from around the Web to get a...
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Did technology destroy advertising online ???

MONDAY, SEP 2, 2013 01:30 PM PDT The Internet’s next victim: Advertising What the story of AdBlock Plus tells us: The online economy is broken, and won’t be easy to fix BY ANDREW LEONARD Salon Magazine Online (Credit: iStock/Salon) “Everyone agrees that advertising on the Internet is broken,” says Till Faida,...
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Online Video Advertising Statistics

15 Mind-Blowing Stats About Online Video Advertising CMO EXCLUSIVES | August 28, 2013 by Giselle Abramovich Senior & Strategic Editor The value that sight, sound, and motion bring to an advertisement can’t be argued. Withdigital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore,...
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Social Media Tools for Brand Marketers

We all seek knowledge on the best social media tools available. As we review our listings we came across another great tool for managing your social media that we thought we would share with you. Digital.com has developed a list of the best social media tools available that...
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Results on Social Business Study – MIT & DeLoitte Study

Social Business Study: Shifting Out Of First Gear August 13, 2013 FROM MIT SLOAN MANAGEMENT REVIEW AND DELOITTE › Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization...
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CEO’s are getting engaged in building Digital Enterprise.

Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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Big Data Marketing requires Big Pocket Investment…See latest Survey

Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013 Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...
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Is todays employee responsive to calls, emails, text, or social media hits???

TPG works with its clients to remind their staff that the responsiveness of their actions in returning calls, responding to emails, following up on social media has a direct reflection on how their brand is perceived. In todays competitive marketplace it is critical that your brands core values are...
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TPG Social Media