Category Archives: Internet Marketing

Are your social media programs failing and why?

How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Auto Industry goes online to attract buyers.

Posted in Analytics, Business Articles by Page on April 17, 2014

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In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

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The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Analysis of Video Marketings best objectives and distribution channels

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Page on March 25, 2014

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Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...

Is Facebook marketing working?

Posted in Internet Marketing, Marketing Articles by Page on March 24, 2014

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The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

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One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is your online advertising being seen

Posted in Analytics, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Page on March 17, 2014

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One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

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Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...