Category Archives: Customer Service and Your Brand

Managing the customer experience is critical to long term success.

Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Posted in Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

How important is Customer Experience for today’s business?

Posted in Customer Service and Your Brand by Bob on June 28, 2013

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Customer Experience ‘An Everest-Like Goal,’ Says Forrester’s Burns At CX Forum CMO EXCLUSIVES | June 25, 2013 by Tim Moran Editor In Chief CMO.com SEE MORE BY THIS AUTHOR > INDUSTRY MARKETING & ADVERTISING TOPICS STRATEGIC PLANNING PLANNING CUSTOMER EXPERIENCE MEGAN BURNS FORRESTER TWITTER LINKEDIN FACEBOOK GOOGLE + PINTEREST EMAIL PRINT RELATED ARTICLES...

Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Bob on June 5, 2013

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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...

Exceptional Customer Experience – Why???

Posted in Business Articles, Customer Service and Your Brand by Bob on June 5, 2013

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. The Age of the Customer has arrived. Because of the growing empowerment of customers, the discipline of customer experience (CX) is transforming both B2C and B2B businesses. That’s exactly what last month’s Customer Experience Exchange West Coast, in San Diego, was all about. The conference was a follow-up to the Customer...

Your relationship to your consumer comes first…

Posted in Branding Articles, Customer Service and Your Brand by Bob on April 26, 2013

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We often talk with clients about the need to be consistent with your brand everywhere the brand interacts with the consumer…now a very interesting article talking about how what many would perceive as a crisis, and a mistake, was overcame to become a customer service and brand connector for Razer...