Category Archives: Branding Articles

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

Brand Awareness is top analytic to measure.

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The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around. But the secret is just...

Typography says a great deal about your brand…

Posted in Branding Articles by Page on July 25, 2014

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Branding is far more complex today than ever before, and the visual aspects of building brands is far more important than at any time prior. Visual Branding and the use of highly effective and integrated typography can set your brand apart, establish a foundation for consumer identification, portray an...

Five Content Marketing Tips

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on July 9, 2014

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Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...

Do your presentations have stickiness or do they fail to convert?

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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Slideshare has posted some wonderful articles on how to improve your presentations, and connect better with your audience. The Page Group agrees with many of these strategies and we felt it important enough to share with our friends. Direct marketing has always been one of the best marketing...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...

Customer retention vs. acquisition?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on June 27, 2014

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

Brand Transformation – is it time for a change?

Posted in Branding Articles by Page on June 25, 2014

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Many company’s today are asking if their brand is stale? Some ask if it needs to change to stay up with the times. Why companies such as The Page Group exist is we have the capacity to come into an organization and from an unbiased point of view...

B-to-B Marketers Can’t Sell If They Can’t Tell a Story

Posted in Branding Articles, Marketing Articles by Page on May 30, 2014

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GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...

Marketing is about telling the story about the brand.

Posted in Branding Articles, Marketing Articles by Page on May 30, 2014

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Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...