Category Archives: Branding Articles

keys to building effective customer centricity strategies

Great insights on how important customer centricity is in todays marketing strategy. The following article speaks to 15 stats about customer centricity and how they can affect your business. The Page Group has always felt that to understand and focus on those things that the consumer connects with...

Least and Most Trusted Companies

Posted in Branding Articles by Page on April 3, 2015

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Each year it is intriguing to see what companies, industries, and trends are showing us re: the least and most trusted companies. This year once again showcases the problems that cable TV and Internet suppliers are having in building trust within the marketplace. Interestingly enough Groceries are doing...

Auto Racing – A way to connect

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on March 30, 2015

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The Page Group has held many fun events surrounding clients love of the automobile and motorcycles. Take as an example the McAfee Executive Drive programs, video and slideshows are part of the projects section of this website, which were developed to connect the top level of McAfee’s brain trust...

Consumer Experience is Job 1 in creating a brand

Posted in Branding Articles by Page on March 16, 2015

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Consumer experience is critical to building highly effective brand relationships with them. The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships. Adobe’s presentation at the Adobe Summit gets...

Understanding Brand Consulting

Posted in Branding Articles by Page on March 16, 2015

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Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting. You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Googles SVP Global Marketing speaks out

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on February 10, 2015

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This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...

Customers Consuming Content – Building a Brand

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Social Media Articles by Page on February 6, 2015

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Sundance M&E Roundtable: It’s All About Customers Consuming Content CMO EXCLUSIVES | February 02, 2015y Stephen Dark Contributing Writer CMO.com When Pash Pashkow was a child, the popular TV shows that held him and his mother spellbound were markedly different. “I definitely remember losing the power of speech when “Charlie’s Angels”...

Super Bowl Ad Results

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Fortune Magazine publishes their winners and losers in the Super Bowl Ad game at this weeks Super bowl in Phoenix. Check out how they see the game playing out then pick your own winners and losers in the Super Bowl Ad Game. These companies won the Super...

Fast Companies Look at 5 Best Super Bowl Ads

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Always fun to see what the public reacts to in each years super bowl ads…Check them out. Perhaps not as memorable as years gone by, but still highly creative approaches at targeting and connecting with today’s consumers. SUPER BOWL XLIX THE 5 BEST ADS FROM SUPER BOWL...