Each year it is intriguing to see what companies, industries, and trends are showing us re: the least and most trusted companies. This year once again showcases the problems that cable TV and Internet suppliers are having in building trust within the marketplace. Interestingly enough Groceries are doing very well in the trust department. Check it out its a fun review of what the marketplace feels.
The Most – and Least – Trusted Companies in America
Source: Temkin Group
Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.
Overall, supermarket chains, insurance carriers and retailers earned the highest average trust ratings in this latest release, while TV and internet service providers, wireless carriers and health plans were the lowest-rated on average.