Category Archives: Business Articles

JMI celebrates its 20th Anniversary

Posted in Business Articles by Page on February 6, 2015

Zak Brown and the staff at JMI (Just Marketing International) celebrate their 20th Anniversary The Page Group wants to extend our well wishes to JMI (Just Marketing International) and their tremendous success as they celebrate their 20th Anniversary this year, and are now recognized as the GLOBAL Leader in...

Customers Consuming Content – Building a Brand

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Sundance M&E Roundtable: It’s All About Customers Consuming Content CMO EXCLUSIVES | February 02, 2015y Stephen Dark Contributing Writer CMO.com When Pash Pashkow was a child, the popular TV shows that held him and his mother spellbound were markedly different. “I definitely remember losing the power of speech when “Charlie’s Angels”...

15 Licensing Trends

Posted in Business Articles by Page on February 4, 2015

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15 Licensing Trends to Watch in 2015 Feb 03, 2015 By Tony Lisanti, Global Editorial Director Earlier this year we identified the top 14 stories of 2014 and provided a glimpse into 2015, which is the Year of the Sheep, according to the Chinese Zodiac....

The Year of the Customer should be our focus

Posted in Business Articles, Customer Service and Your Brand by Page on February 4, 2015

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As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...

Marketing changes is this the new golden age?

Posted in Business Articles, Direct Marketing Articles by Page on February 4, 2015

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McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....

Will Radio Shack close its stores?

Posted in Business Articles by Page on February 2, 2015

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Troubled Radio Shack is looking for solutions to its dramatically falling stock prices. Will we loose another long known and respected retailer as our generational changes take place. Retailers are falling quicker than ever before because they don’t serve consumers needs as they once did. Today retailers like Radio...

Super Bowl Ad Results

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Fortune Magazine publishes their winners and losers in the Super Bowl Ad game at this weeks Super bowl in Phoenix. Check out how they see the game playing out then pick your own winners and losers in the Super Bowl Ad Game. These companies won the Super...

Fast Companies Look at 5 Best Super Bowl Ads

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Always fun to see what the public reacts to in each years super bowl ads…Check them out. Perhaps not as memorable as years gone by, but still highly creative approaches at targeting and connecting with today’s consumers. SUPER BOWL XLIX THE 5 BEST ADS FROM SUPER BOWL...

Shake Shack Rocks their IPO

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Shake shack rocks their IPO, but the story behind their brand is just as intriguing as the meteoric rise and their going public and shaking up the markets. The Shake Shack IPO will be a story worth telling. The Untold Story Of Shake Shack’s $1.6 Billion Branding FOR THE...

Macy’s drives online customer engagement

Posted in Business Articles by Page on January 27, 2015

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The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...