Category Archives: Business Articles

Untold story of Steve Jobs

Posted in Business Articles by Page on March 19, 2015

FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...

Top 10 Marketing Predictions – Adobe Summit

Posted in Business Articles, Internet Marketing by Page on March 18, 2015

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Day 2 of Adobe Summit brings us an interesting interview tin Tamara Gaffney at Adobe Digital. Check out her perspective on digital change, and the effective nature of marketing in today’s digital marketplace. It is insightful and gives perspective to where growth is anticipated and how marketing departments...

News from 2014 Adobe Summit in Salt Lake City

Posted in Business Articles, Internet Marketing by Page on March 17, 2015

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The 2014 Adobe Summit is in full swing in Salt Lake City…need to keep up with the goings on…here is an overview of the beginning of this year summit. Check out the changes taking place in social media, mobile, and marketing. Listen to what leaders in the industry have...

FCC Internet Rules – Can they be overturned?

Posted in Business Articles, Internet Marketing by Page on March 13, 2015

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Everyone who uses the internet is concerned over the language in this new FCC Ruling which will now regulate the internet as a public utility. The archaic drafting of the internet ruling leaves behind what we have learned the internet to be. We need to have regulations that reflect...

Brand Stickiness – Adobe’s analysis of the Best of the Best 2015

Posted in Analytics, Business Articles, Social Media Articles by Page on March 12, 2015

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Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...

Automotive Internet Benchmark study.

Posted in Business Articles by Page on March 10, 2015

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Our Friend Fran O’Hagan and his company Pied Piper release their annual analysis of internet auto sales. An automotive internet benchmark study. Showcasing the top automotive brands response to internet sales and customer service activities. Check it out and if you need help with analysis in your automotive...

Product Launch do’s and Don’ts

Posted in Business Articles by Page on March 4, 2015

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Seven Deadly Sins Of Product Launches CMO EXCLUSIVES | February 25, 2015 by Peter D. Moore & Michael Eckhardt Growth companies in many industries struggle to successfully launch new products and services–and thereafter to scale them into meaningful new revenue and profit drivers. As a result, company executives are always on the lookout...

Mark Wahlberg signs license with Indian Motorcycle

Posted in Business Articles by Page on February 27, 2015

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Mark Wahlberg signs a deal to help produce and sell a line of Indian Motorcycle apparel items (largely T shirts).Check out the article as another celebrity finds another small niche to enter and lend name and celebrity status to. Will it impact Indian (owned by Polaris) apparel sales? Only time...

Quiznos is pulling plug on TV…what are they doing?

Posted in Business Articles, Internet Marketing by Page on February 20, 2015

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Quiznos emerges from bankruptcy with new marketing idea’s and strategies to help them connect with more millenials. Quiznos Is Pulling the Plug on TV Ads. Here’s Why. Close more deals with our weekly sales and marketing newsletter Image credit: REUTERS | Rick Wilking Kate Taylor Staff Writer. Covers franchise-related...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...