Category Archives: Business Articles

Elon Musk: Can Batteries power the planet.

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linkedin-groups
Elon Musk’s ability to think outside the norm and invite others to contribute to the development of his broad based idea’s is truly having an impact on us all.  In Southern California we are beginning to feel like the Tesla Automobile is just another Mercedes or BMW we are seeing...
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Buyer Journey to purchase is never linear.

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When looking at the buyer journey to purchase there is not one way to close a deal with a buyer in today’s markets.  They have choice.  You have competition.  Other managers step in the way of closing a deal.  New technologies appear out of nowhere to become the latest new solution...
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Merger and Acquisitions Activity Update.

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New Insights from our friend Roger Neu over at The M&A Law Firm in Irvine, CA.   Check out the things happening in the merger and acquisitions marketplace and see how it fits with your plans and strategies.   Thanks Roger.  THE M&A LAW FIRM MERGERS AND ACQUISITIONS “INSIDE THE...
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Multicultural Consumer research

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ad-age
Understanding your multicultural audience is very important in today’s consumer marketplace.  This research might help you understand the general dynamics of these consumer groups.   As written in Advertising Age   Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...
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April Fool’s Day Brand Pranks

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the-page-group
For years people and companies create highly creative pranks to reach out to friends, families, and now Brands.  This is an exploration of some of the fun new pranks played by major brands on April Fool’s Day 2015.  Enjoy.     April Fool’s Day 2015: The Best (or Worst) Brand...
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10 top apps to make life easier

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mashable
  10 apps that will make your life infinitely easier BY KARISSA BELL1 DAY AGO We get by with a little help from our apps. From smartphone apps that help get you places to those that remind you about morning meetings to those that give you life updates from friends, many basic tasks have become much...
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Does how you train drive performance?

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McKinsey
Corporate performance is driven by many factors lead by training, but as The Page Group has so frequently said to clients training also involves communicating with all staff in a timely and consistent manner to inform them, and let them know the strategic plans, brand messaging, and consumer relationship that...
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Elon Musk talks re: driverless vehicles

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Elon Musk: In the future, human-driven cars may be illegal BY KARISSA BELL2 DAYS AGO SAN JOSE, Calif. — The days of humans driving their own cars are numbered, according to Elon Musk. The reason, he said, is advances in sensor and software technology will eventually make cars’ onboard computers safer...
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Untold story of Steve Jobs

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Fast-company
FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...
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