Category Archives: Business Articles

BMW new 7 series

Posted in Business Articles by Page on June 11, 2015

Check out this article on Mashable re: the new BMW 7 series technological changes. A great car is made better…Typical BMW without loosing any of their sense of the best handling and performing sedans on the planet. BMW’s new 7 Series is the luxury car of the future, here today...

Media is driving engagement on the web.

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All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

Are you seeing disengaged employee syndrome in your business?

Posted in Business Articles by Page on June 4, 2015

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Are your employees becoming disengaged employee’s? Our friend Bruce Cazenave at Nautilus, Inc. just published this wonderful insight into the world of motivating and instilling excitement within the ranks of employee’s. Today one of the major problems our companies face is the loss of interest in the company...

Is your Brand Story Telling delivering on its promise?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 3, 2015

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When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...

What marketers wish they knew back when

Posted in Business Articles by Page on June 3, 2015

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If we only know now what we knew back when??? We grow and we learn as marketing pro’s. Its an evolution. We don’t know it all, but we learn and adapt as our careers progress. The old day’s of following our grad school templates, formulas and lessons strategies to...

Innovative ways to improve customer experience with your brand.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 28, 2015

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The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...

Walmart looks at improved animal welfare practices

Posted in Business Articles by Page on May 28, 2015

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With many of The Page Groups clients a shift to improved animal welfare practices is taking place. These initiatives are driven by the consumer, by healthy lifestyle practices, and by concern over illness and obesity across this country. We applaud all of our clients and consumers who seek better...

Does your company have a great logo?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 27, 2015

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Logo’s … How important are they to your business success? With all the channels we have to market within in todays marketing portfolio a brand/logo is becoming critical to our success. It must convey who we are in a very quick, clean, effective, and memorable way. A...

Check out the biggest business comebacks

Posted in Branding Articles, Business Articles by Page on May 27, 2015

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Great article on the top business comebacks of the past 20 years as seen in FastCompany.com. Understanding how dynamic brands fail and recover is important as we are in a new market where trends shift more quickly and traditional brands have to reinvent themselves to survive. We all...

Is you brand on the brink…or can you save it

Posted in Branding Articles, Business Articles by Page on May 27, 2015

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Stephen Reily does a great job in this article related to how companies save their brands when they are on the brink of failure. It takes quick action, Establishing a strong leader to push the change, and most importantly recognizing how your consumer and distribution channels are changing and...