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McKinsey survey identifies digital future

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McKinsey
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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A.D. Cook ‘s – “Fast Forward – Shifting Gears”

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Jesse Miller just forwarded us updated information on a Guide to Las Vegas he has just published.  We are adding it to this article due to the relevance of the area this story came from. https://www.jenreviews.com/best-things-to-do-in-las-vegas/ Fast Forward. >> Shifting Gears… Shifting gears — in art and life… A.D. Cook –...
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B-to-B Lead Generation

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B-to-B Lead Generation: Let’s Not Forget the Basics by John Sonnhalter Sept 9, 2013 B-to-B marketers are always trying to identify more/better qualified leads.Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct...
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Does your company have a story???

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HBR Blog Network Good Companies Are Storytellers. Great Companies Are Storydoers by Ty Montague  |   1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in...
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