Asia Pacific, EMEA, Global, North America Holmes Report 31 Oct 2012 MIAMI—To attract—and keep—customers in today’s dynamic marketplace, companies have to show consumers the love, according to a survey by the polling firm IBOPE/Zogby International for rbb Public Relations, presented at the Global Public Relations Summit in Miami. Of...
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About: Bob
Recent Posts by Bob
6 Ways Brands Build Trust Through Social Media
Brent Gleeson, Contributor ENTREPRENEURS | 10/31/2012 @ 4:11PM Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines. As...
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Winning the consumer decision journey
October 18, 2012 David Court, Director If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com,...
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Winning the consumer decision journey
The funnel is dead. The new consumer decision journey October 18, 2012 in Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru...
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Effective Brand Strategy Brings Real Dollar Returns…
“Brand value” is the cement that holds the marketing strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization. The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a...
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