Bob, Author at Branding & Marketing Strategy - Page 23 of 36 Archive

Master Brand Strategy Road Map

Posted in Branding Articles by Bob on April 19, 2013

Master Brand Strategy Road Map Beloved Brands,April2013 Having the brand strategy road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a...

Time for a new paradigm – Roger Ebert was an influencer

Posted in Business Articles by Bob on April 18, 2013

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Tom Asacker Belief Changes Everything We lost the iconic film critic Roger Ebert to cancer last week. A wonderful human being, supremely talented writer, and arguably the greatest movie reviewer of all time. But to me, Roger Ebert was a leader. Which probably makes you think, “Really? Who worked for...

5 Reasons why Building your Online Brand is Vital

Posted in Branding Articles, Internet Marketing by Bob on April 18, 2013

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The web and eCommerce are forcing marketing departments to take a new look at how their online marketing is conducted. The Page Group believes though that it all starts with identifying how the consumer connects with the brand, and then developing strategies and brand awareness internally that fulfill your brand...

8 Ways to Improve Your ‘About Us’ Page

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on April 17, 2013

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OWNER’S MANUAL | Jeff Haden Oct 4, 2012 Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the...

Predictive Analytics Provides Way To ‘Proactively Pounce’

Posted in Analytics by Bob on April 17, 2013

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CMO EXCLUSIVES | April 11, 2013 by Stephanie Overby Contributing Writer At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. ARTICLE HIGHLIGHTS: CMOs on the forefront of predictive analytics adoption face a number...

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Recent Posts by Bob

Master Brand Strategy Road Map

Time for a new paradigm – Roger Ebert was an influencer

5 Reasons why Building your Online Brand is Vital

8 Ways to Improve Your ‘About Us’ Page

Predictive Analytics Provides Way To ‘Proactively Pounce’

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