Harvard Business Review Blog Network by Tomas Chamorro-Premuzic 3:00 PM April 2, 2013 Moody, erratic, eccentric, and arrogant? Perhaps — but you can’t just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing...
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About: Bob
Recent Posts by Bob
Reminder: Twitter Is Not Always a Reflection of Public Opinion
Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...
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Marketing to single(s)??? Is there a marketplace for singles?
Single-Minded Marketing: A Multitrillion-Dollar Opportunity CMO EXCLUSIVES | April 17, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The City of New York recently sponsored a competition to design “micro unit” apartmentsto serve as starter homes for urban singles. ARTICLE HIGHLIGHTS: The number of single-person households in America is growing fast, with implications for...
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Fine-Tuning Your Segmentation Strategy
Segmentation Strategy – 5 Keys To Fine-Tuning Your CMO EXCLUSIVES | April 17, 2013 by Andrea Fishman Partner & VP Of Global Strategy BGT Partners Here we will take a look at how we fine tune your segmentation strategy. Have you noticed that no matter what you do, your conversion rates...
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Brand From The Inside Out
CMO EXCLUSIVES | April 23, 2013 Branding from the inside out… by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees...
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