About: Bob

Recent Posts by Bob

Build Loyalty for your brand.

Posted in Business Articles, Marketing Articles by on
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chief-marketer
TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand.  Knowing your customer...
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How effective is your tag line?

Posted in Branding Articles, Marketing Articles by on
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Reiches-baird
Brands often create tag lines, but how do you use them.   In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers.  Confusion is often seen...
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Is your customer number one?

Posted in Business Articles by on
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PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...
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