About: Page

Recent Posts by Page

Think outside the norm to succeed in social media, but understand your customer first.

The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy.  You further need to understand how they would use social media to interact with your company/brand/products. To many...
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Measuring Marketing ROI

Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...
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Today’s Brand – what is it?

Mr. Geyrhalter asks some very good questions regarding our use of the word brand.  Are we overusing the term, and diluting its value within our companies.   Has it lost its impact due to the broad reaching nature of how the word is used.   The Page Group feels that...
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