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Marketing trends for 2013-14

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13 Major Marketing Trends For 2013 CMO EXCLUSIVE | January 08, 2013 By Sam Greengard, Contributing Writer, CMO.com It’s no secret that marketing has undergone more changes during the past five years than perhaps the preceeding 100 years. Staying current with the dizzying array of technologies and trends has emerged as a...
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Harvard Business Review looks at Four ways to scale your digital capabilities .

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Four Ways to Scale Digital Capabilities Beyond Your Team by Perry Hewitt  |   10:00 AM December 6, 2013 Digital today is part of everyone’s job — and many enterprise organizations are adopting strategic mobile, social, and cloud initiatives to educate and empower employees. But these organizations still face a daunting challenge...
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A look at Goya Food’s entry into the social media marketplace.

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How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...
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