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2013 Economic Conditions and Trends – McKinsey Survey Results

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McKinsey
Economic Conditions Snapshot, December 2013: McKinsey Global Survey results Executives’ economic expectations have reached a high for the year, though they expect only mild improvements in 2014 and anticipate that political tensions could cloud domestic and global growth. December 2013 As 2013 draws to a close, executives are more optimistic about...
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Trends heading into 2014

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CMO.com reaches out to top industry leaders to once again find out what are the trends, the patterns, the opportunities, the risks, and the rewards ahead in marketing for 2014.   See what thought leaders think about the upcoming marketing season 2014 Will Be The Year Of The ___: Marketing...
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Tell a story first.

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Reiches-baird
Our friend Ray Baird at RiechesBaird wrote this very short review of why a story is so much more impactful than a presentation (powerpoint, etc.).   This reinforces a valuable lesson that selling is always about building trust, and opening a dialogue that solves the problems of the parties that...
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