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Experts discuss One-to-one Marketing and its future.

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the-page-group
At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online.  One-on-one marketing...
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Marketing Trends for 2014

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CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...
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E-mail Marketing is still King.

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McKinsey
Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...
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