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Trends heading into 2014

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CMO.com reaches out to top industry leaders to once again find out what are the trends, the patterns, the opportunities, the risks, and the rewards ahead in marketing for 2014.   See what thought leaders think about the upcoming marketing season 2014 Will Be The Year Of The ___: Marketing...
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Tell a story first.

Posted in Business Articles, Marketing Articles by on
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Reiches-baird
Our friend Ray Baird at RiechesBaird wrote this very short review of why a story is so much more impactful than a presentation (powerpoint, etc.).   This reinforces a valuable lesson that selling is always about building trust, and opening a dialogue that solves the problems of the parties that...
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Creating Unique Customer Experiences

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Fresh-Juice
TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences.   It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...
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10 Steps in Marketing for 2014

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The Page Group is always concerned that clients over analyze and jump into trends and marketing opportunities because they read the latest article on upcoming marketing trends, but you need to understand how these trends first connect with your consumers.  To not do so sends you off on a non-productive...
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