The Page Group Archive | Branding & Marketing Strategy

Is social engagement really being used effectively?

Posted in Uncategorized by Page on January 31, 2014

At The Page Group we always ask the question how our customers can affectively use social media, and are they doing so. If your program and campaigns are not thoroughly thought out, and you have not established a brand driven social media strategy most companies burn out on social media...

Personal Branding Secret’s of Social Media Superstar’s.

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The Page Group often talks with clients about strategy and relevancy in their social media campaigns. At TPG Brand Strategy our branding secret’s include wanting to make sure that all marketing efforts deliver on a consistent message and promise everywhere that the consumer touches the company or brand. ...

An interesting look at Inspiring Leaders.

Posted in Business Articles by Page on January 30, 2014

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TPG found this a very insightful look into the world of “Inspiring Leaders”. There is a difference in leaders and inspiring leaders most certainly have a different look or perspective than others. It is about inspiring the organization around you, and building a team that executes and succeeds. After...

Budweiser does it again w/ Puppy Love

Posted in Branding Articles, Marketing Articles by Page on January 30, 2014

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Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

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Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

TPG Social Media

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An interesting look at Inspiring Leaders.

Building a Brand Road Map

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