The Page Group Archive | Branding & Marketing Strategy

CMO Lessons Learned

When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer. They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies. But,...

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

One comment

As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

11 comments

The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

No comments

This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

No comments

Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

TPG Social Media

About: Page

Recent Posts by Page

CMO Lessons Learned

Brand Loyalty – 5 human passages to brand loyalty.

Luxury Branding comes from identifying your customers connecting points with your brand.

Do Marketers understand digital marketing & analytics?

Recent Comments by Page