The Page Group Archive | Branding & Marketing Strategy

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

We need to continue to elevate the customer experience with our brands.

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

Consumers rule in today’s challenging marketing landscape

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on May 12, 2014

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Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...

Customer engagement is critical to marketing success.

Posted in Branding Articles by Page on May 12, 2014

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Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...

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How to develop successful strategy in your firm.

We need to continue to elevate the customer experience with our brands.

Consumers rule in today’s challenging marketing landscape

Managing the customer experience is critical to long term success.

Customer engagement is critical to marketing success.

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