The Page Group Archive | Branding & Marketing Strategy

University of Minnesota is a rising academic star.

Posted in Business Articles by Page on August 1, 2014

Forbes Magazine just compiled its list of America’s best Universities and my alma mater has been selected as one of the fastest rising academic stars. Congrat’s to the University of Minnesota, and the Business School from which I gained so much from. Its a great school, with great teachers,...

Discounting & brand value

Posted in Business Articles by Page on July 31, 2014

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Industry after industry has followed a similar path. To keep plants busy and continue growth companies invest heavily in new model development, and broader inventory positions which in turn impact their need to turn that inventory which subsequently creates faster movement towards promotions and discounts which in turn reduces margins...

Today’s CMO must expand their role.

Posted in Business Articles by Page on July 30, 2014

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The complex world of a CMO means you need to wear a different hat than in the 70’s & 80’s. Today very few CMO’s can manage all the day to day responsibilities of an effective CMO role, and it demands the CMO’s ability to adapt to this changing marketplace....

Brand Awareness is top analytic to measure.

Posted in Branding Articles, Marketing Articles by Page on July 28, 2014

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The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around. But the secret is just...

Personalization in your campaigns can be difficult to achieve.

Posted in Direct Marketing Articles by Page on July 28, 2014

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The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...

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University of Minnesota is a rising academic star.

Discounting & brand value

Today’s CMO must expand their role.

Brand Awareness is top analytic to measure.

Personalization in your campaigns can be difficult to achieve.

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