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Brand Awareness is top focus in marketing today.

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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Major Management Changes Ahead at Ferrari.

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Ferrari
Luca Di Montezemolo’s Departure Is Good News for Ferrari By Neil James, Featured Columnist  Luca di Montezemolo has announced he will leave his position as President of Ferrari, bringing to an end weeks of speculation over his future. In a statement on the team website, Montezemolo said: Ferrari will have an important role to play within the FCA [Fiat Chrysler Automobiles]...
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