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Are we in Marketings new Golden Age?

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McKinsey
The digital age has spawned new technologies on almost a daily basis.  Have we now entered Marketings new Golden Age?   How do marketers keep informed and in touch with those technologies that are highly affective.   Trends and Fads come and go as well, and these technologies are susceptible to...
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Do you know your customers path to purchase ?

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cmo
At the Page Group we constantly work with clients on this core issue.  You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase.   You always need to understand the connecting points that connect you...
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Product Launch do’s and Don’ts

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Seven Deadly Sins Of Product Launches CMO EXCLUSIVES | February 25, 2015 by Peter D. Moore & Michael Eckhardt Growth companies in many industries struggle to successfully launch new products and services–and thereafter to scale them into meaningful new revenue and profit drivers. As a result, company executives are always on the lookout...
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Mark Wahlberg signs license with Indian Motorcycle

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Indian Wahlberg
Mark Wahlberg signs a deal to help produce and sell a line of Indian Motorcycle apparel items (largely T shirts).Check out the article as another celebrity finds another small niche to enter and lend name and celebrity status to.  Will it impact Indian (owned by Polaris) apparel sales?  Only time...
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